Advertising and sales promotion strategy / Gerard J. Tellis.

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, 1998.Description: xvii, 483 p. : ill. (some col.) ; 26 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5823 T27 (Browse shelf(Opens below))	Available		3UPML00004984

Includes bibliographical references and indexes.

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