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The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.
Material type:
TextPublication details: New York : McGraw-Hill, 1996.Description: xi, 173 p. ; 24 cmISBN: - 0070652910
- 659.1/11 20
- HF5827.2 .T76 1996
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University Library Regular Circulation | Circulating | HF5827.2 .T76 1996 HF5827.2 T76 1996 (Browse shelf(Opens below)) | Available | 3UPML00004986 |
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| HF 5821 A73 2012 Advertising / | HF5821 .L268 2001 Advertising : a framework / | HF5825 .B8 1999 HF5825 B8 1999 Advertising copywriting / | HF5827.2 .T76 1996 HF5827.2 T76 1996 The new positioning : the latest on the world's #1 business strategy / | HF5837 .A38 2000 HF5837 A38 2000 Advertising campaign strategy : a guide to marketing communication plans / | HF5986 C8 H59 2010 Cost accounting : a managerial emphasis. Vol. 2. / | HG59.72 E44 R67 1993 Development projects as policy experiments : an adaptive approach to development administration / |
Sequel to: Positioning / Al Ries and Jack Trout. c1986.
Includes index.
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