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Strategic marketing / David W. Cravens.

By: Material type: TextTextSeries: The Irwin series in marketing | The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1982.Description: xv, 456 p. : ill. ; 24 cmISBN:
  • 0256026459
Subject(s): LOC classification:
  • HF5415.135 .C72 1982
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Book Book University Library Circulating Available

Includes bibliographical references and index.

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