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Good products, bad products : essential elements to achieving superior quality / James L. Adams.
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Description: xiv, 255 p. ; 24 cmISBN: - 9780071782401 (hardback)
- 0071782400 (hardback)
- 658.4/013 23
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University Library Regular Circulation | Circulating | HF5415.157 .A33 2012 (Browse shelf(Opens below)) | Available | 3UPML00019763 |
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| HF5415.135 C46 1995 Ethical decision making in marketing / | HF5415.153 .C72 2000 HF5415.153 C72 2000 New products management / | HF5415.153 .K374 2012 Find your next : using the business genome approach to find your company's next competitive edge / | HF5415.157 .A33 2012 Good products, bad products : essential elements to achieving superior quality / | HF5415.2 C58 1995 Marketing research : methodological foundations / | HF5415.2 .D44 1999 HF5415.2 .D44 1999 Developing a market orientation / | HF5415.2 .M3167 2001 HF5415.2 .M3167 2001 Qualitative market research : a comprehensive guide / |
Includes bibliographical references and index.
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