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Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates.
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Description: xxvii, 226 p. : ill. ; 24 cmISBN: - 9780071778527 (alk. paper)
- 0071778527 (alk. paper)
- 658.4/012 23
Contents:
The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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University Library Regular Circulation | Circulating | HF5415.153 .K374 2012 (Browse shelf(Opens below)) | Available | 3UPML00019765 |
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| HF5415.13 .K64 1997 HF5415.13 K64 1997 Marketing management : analysis, planning, implementation, and control / | HF5415.135 C46 1995 Ethical decision making in marketing / | HF5415.153 .C72 2000 HF5415.153 C72 2000 New products management / | HF5415.153 .K374 2012 Find your next : using the business genome approach to find your company's next competitive edge / | HF5415.157 .A33 2012 Good products, bad products : essential elements to achieving superior quality / | HF5415.2 C58 1995 Marketing research : methodological foundations / | HF5415.2 .D44 1999 HF5415.2 .D44 1999 Developing a market orientation / |
Includes bibliographical references and index.
The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability.
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