The Apple experience : the secrets of delivering insanely great customer service / by Carmine Gallo.

By:

Gallo, Carmine

Material type: Text

TextPublication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: 234 p. : ill. ; 24 cmISBN:

9780071793209 (alk. paper)
0071793208 (alk. paper)

Subject(s):

DDC classification:

658.8/12 23

Contents:

Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.5 .G356 2012 (Browse shelf(Opens below))	Available		3UPML00019738
Book	University Library Regular Circulation	Circulating	HF5415.5 .G356 2012 (Browse shelf(Opens below))	Available		3UPML00019739

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Previous	HF5415.335 .D44 2012 UX best practices : how to achieve more impact with user experience /	HF5415.335 H39 1998 Measuring customer satisfaction : survey design, use, and statistical analysis methods /	HF5415.5 .G356 2012 The Apple experience : the secrets of delivering insanely great customer service /	HF5415.5 .G356 2012 The Apple experience : the secrets of delivering insanely great customer service /	HF5415.5 H56 1994 Customer-focused quality : what to do on Monday morning /	HF5415.5 M24 2000 The relationship-based enterprise: powering business success through customer relationship management /	HF5415.5 .M485 2012 The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers /	Next

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