Image from Amazon.com
Essentials of marketing research / William G. Zikmund.
Material type:
TextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN: - 0030243564
- HF5415.2 .Z537 1999
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
University Library Regular Circulation | Circulating | HF5415.2 Z53 1999 (Browse shelf(Opens below)) | Available | 3UPML00004842 |
Browsing University Library shelves, Shelving location: Regular Circulation, Collection: Circulating Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.2 .M3167 2001 HF5415.2 .M3167 2001 Qualitative market research : a comprehensive guide / | HF5415.2 .S469 1998 HF5415.2 S469 1998 Marketing research : an aid to decision making / | HF5415.2 W45 Marketing research: management and methods | HF5415.2 Z53 1999 Essentials of marketing research / | HF5415.3 D43 1986 Cases in consumer behavior / | HF5415.3 H65 Consumer research : introspective essays on the study of consumption / | HF5415.32 .S54 1999 HF5415.32 S54 1999 Customer behavior : consumer behavior & beyond / |
Includes bibliographical references and index.
There are no comments on this title.