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Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1992.Edition: 4th edDescription: 1 v. (various pagings) : ill. (some col.) ; 24 cmISBN: - 0534930883
- 658.8/342 20
- HF5415.3 .A83 1995
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University Library | Circulating | HF5415.3 A83 1992 (Browse shelf(Opens below)) | Available | 3UPML00005539 |
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| HF5415.2 .S469 1998 HF5415.2 S469 1998 Marketing research : an aid to decision making / | HF5415.2 W45 Marketing research: management and methods | HF5415.2 Z53 1999 Essentials of marketing research / | HF5415.3 A83 1992 Consumer behavior and marketing action / | HF5415.3 B65 Consumer behavior and the behavioral sciences; theories and applications. | HF5415.3 C64 Behavioral science foundations of consumer behavior. | HF5415.3 C723 1984 Consumer behavior for marketing managers / |
Includes bibliographical references and indexes.
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