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MKTG4 / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublication details: Mason, OH : South-Western, Cengage Learning, 2011.Edition: 4th edDescription: p. cmISBN: - 9780538468244 (student ed.)
- 0538468246
- 9780324586527 (instructor edition pkg)
- 9780324586497 (ie bk. only)
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University Library Regular Circulation | Circulating | HF5410 L36 2011 (Browse shelf(Opens below)) | Available | 3UPML00019111 |
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| HF5387 .P45 2000 HF5387 P45 2000 Ethics on the job : cases and strategies / | HF5389 .M674 2012 Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / | HF5410 L36 2011 MKTG4 / | HF5410 L36 2011 MKTG4 / | HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / | HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / | HF5415 .A647 2010 Marketing demystified : a self-teaching guide / |
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