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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN: - 9780073404813 (alk. paper)
- 0073404810 (alk. paper)
- 658.8 22
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University Library Regular Circulation | Circulating | HF5415 .M378 2010 (Browse shelf(Opens below)) | Available | 3UPML00019467 |
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| HF5415 .M297453 2000 HF5415 M297453 2000 Marketing : best practices / | HF5415 M37 Marketing to the public sector and industry / | HF5415 M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M378 2010 Essentials of marketing : a marketing strategy planning approach / | HF5415 P35 The business and marketing environment / | HF5415.1 .B85 2009 Marketing / | HF5415.123 B87 Introduction to marketing communication : an integrated approach / |
Includes bibliographical references and indexes.
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