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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 4th edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780136079422 (pbk. : alk. paper)
- 0136079423 (pbk. : alk. paper)
- 659.1 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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University Library Regular Circulation | Circulating | HF5415.123 .C58 2010 (Browse shelf(Opens below)) | Available | 3UPML00019491 |
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| HF5415 P35 The business and marketing environment / | HF5415.1 .B85 2009 Marketing / | HF5415.123 B87 Introduction to marketing communication : an integrated approach / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF 5415.1265 I56 2002 Internet marketing : building advantage in the networked economy / |
Includes bibliographical references and index.
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