A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976.Edition: 3d edDescription: xiv, 594 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating		Available

Includes bibliographies and index.

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