Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

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TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 4th edDescription: xi, 211, I-8 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 L395 1997 (Browse shelf(Opens below))	Available		3UPML00017414

Includes bibliographical references and index.

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