Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xiii, 354 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 R269 1995 (Browse shelf(Opens below))	Available		3UPML00009041

Includes bibliographical references and index.

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