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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN: - 0256139903
- 0256206872
- 658.8 20
- HF5415.13 .M369 1996
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University Library | Circulating | HF5415.13 M369 1996 (Browse shelf(Opens below)) | Available | 3UPML00008897 |
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| HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1994 HF5415.13 K64 1994 Marketing management : analysis, planning, implementation, and control / | HF5415.13 L395 1997 Analysis for marketing planning / | HF5415.13 M369 1996 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1999 HF5415.13 M369 1999 Basic marketing : a global-managerial approach/ | HF5415.13 M369 2005 Applications in basic marketing: clippings from the popular business Press / | HF5415.13 .M695 1998 HF5415.13 M695 1998 Quantitative analysis in marketing management / |
Includes bibliographical references and indexes.
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