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International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005.Edition: 12th edDescription: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072833718 (alk. paper)
- 658.8/4 22
- HF1416 .C375 2005
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University Library | Circulating | HF1416 C375 2005 (Browse shelf(Opens below)) | Available | 3UPML00017662 | |
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Book
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University Library | Circulating | HF1416 C375 2005 (Browse shelf(Opens below)) | Available | SOMLAV03565 |
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| HF1411 .Y34 2000 The world economy : trade and finance / | HF1416 C37 2001 Cases in global marketing strategies / | HF1416 C375 2005 International marketing / | HF1416 C375 2005 International marketing / | HF1416 G54 2011 Global marketing / | HF1416 O55 1989 International marketing : analysis and strategy / | HF1416 S35 2000 Communicating globally : an integrated marketing approach / |
Includes bibliographical references and indexes.
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