Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, IL ; Boston, MA : Irwin, c1993.Description: xviii, 556 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.2 D537 1993 (Browse shelf(Opens below))	Available		3UPML00004840

"Free instructor's copy ... Not for sale"--P. 4 colophon.

Includes bibliographical references and indexes.

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