Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1982.Description: xii, 591 p. : ill. ; 24 cmISBN:- 007048922X (pbk.)
- 658.8 19
- HF5415.13 .R364
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | University Library | HF5415.13 R364 (Browse shelf(Opens below)) | Available | 3UPML00005515 |
Includes bibliographies.
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