MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02012nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00020956827 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230729152648.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230729b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2019 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
A54 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Angeles, Alexandra Leonora Jean S. |
| Relator term |
author |
| 9 (RLIN) |
23243 |
| 245 #2 - TITLE STATEMENT |
|---|
| Title |
A content analysis on the impression management of top filipino beauty youtubers in their beauty videos / |
| Statement of responsibility, etc. |
Alexandra Leonora Jean S. Angeles; Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
151 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
There is a growing popularity of YouTube (Top 250 YouTubers in Philippines Sorted by SB rank, 2018), the YouTuber career (Kharmis, Ang & Welling, 2016), and beauty videos (Kantar TNS, 2017 as cited in YouTube: the Philippine most popular online platform, 2018) in the Philippines. Thus, this thesis looked into how and what the YouTubers communicate that have made YouTube, themselves, and their interests popular. Specifically, the impression management of the top Filipino beauty YouTubers in their study videos were studied through a quantitative-qualitative content analysis and by employing Goffman's Impression Management Theory. Findings show that the top Filipino beauty YouTubers perform the Integration Image Management (IM) Tactic and brand for their own economic gains. Results on the commonly performed self-presentation behaviors, image management tactics, and personality traits may be useful for other YouTubers and YouTube users to know and understand the behaviors, expressions, and impressions that can be shown in order to gather and maintain an audience and market on YouTube in the Philippines. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
