MARC details
| 000 -LEADER |
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| fixed length control field |
02940nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00020897627 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240223110427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240223b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2018 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C54 W46 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wenceslao, Meagan N., |
| Relator term |
author |
| 9 (RLIN) |
25166 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Agos ng buhay, atong protektahan! promoting reef and coastal management practice among the community of Igacos, Davao del Norte / |
| Statement of responsibility, etc. |
Meagan N. Wenceslao; Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
168 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Most conceivably due to their lack of knowledge regarding marine life, the continuous threats of overfishing, destructive fisheries and intrusion over the Island Garden City of Samal's coastal waters became a critical problem for its local fishing community. Local coastal communities need to be given the right education and ample opportunity to save our rich biodiversity as these communities rely heavily on marine resources. If people in the community will not be provided with enough communication efforts, the tendency for them to make informed decisions with regard to coastal management will be less likely. Hence, this study created a communication pan that urges the community of Adecor along with its neighboring barangays to finally act and defend their lifeblood against these threats in order to maintain their survival by promoting marine conservation through DENR's Sustainable Coral Reef Ecosystem Management Program (SCREMP). The campaign was dubbed as ?Taga-Adecor Ko! Agos ng Buhay, Atong Protektahan!? which aims to foster pride among Brgy. Adecor residents in taking ownership of their coastal community enforcement and stopping destructive fishing practices in their Marine Protected Areas. The design of the communication plan followed the Research, Objectives, Programming, Evaluation or ROPE process. The principles of Social Marketing were also employed throughout the process. Formative research through SWOT analysis, document reviews, and Community-based Assessment were conducted to identify the communication needs of the barangay and to design key messages and provide avenues for creation of more effective programs, materials and strategies aimed at a community and personal level. Everett Rogers? five-step Innovation-Decision process (Knowledge-Persuasion-Decision-Implementation-Confirmation) was followed upon designing the communication strategies of the campaign. Lastly, proposed evaluation methods were provided to ensure that the results of the effectiveness of the campaign would be properly assessed. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
