MARC details
| 000 -LEADER |
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| fixed length control field |
02298nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00020720026 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231219113136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231219b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2018 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Paasa, Marieto Chloe'i G., |
| Relator term |
author |
| 9 (RLIN) |
24428 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mas kusgan kontra sa baha : |
| Remainder of title |
pagpangandam ayaw ibahala" : a communication plan for disaster-preparedness capacity building of Barangay Macabalan, Cagayan de Oro City, Philippines / |
| Statement of responsibility, etc. |
Marieto Chloe'i G. Paasa; Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
120 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Risk Perception Attitude (RPA) Framework was developed by Rajiv Rimal and Kevin Real in 2003. The theory categorizes the audiences into four groups ? responsive, avoidance, proactive, and indifference. These individuals vary in their level of perceived risk and perceived self-efficacy. In the Health Belief Model, perceived risk is a component of the communication exposure. However, in the RPA framework, perceived risk is considered to be a product of an individual?s personal history and experiences. In this study, the constructs perceived risk and efficacy were measured through a survey, other methods such as conducting focus group discussions and key informant interviews supplemented the study?s quantitative method. These were done in order to assess the client organization?s capacity to deliver the campaign. Additionally, the objective of conducting the group discussions was to document best flood mitigation practices and local knowledge. In order to construct a communication plan, the Research-Objectives-Programming-Evaluation process was utilized as the umbrella framework of this study. The strategies and key messages of the campaign were designed through inducing susceptibility, severity, benefits, and self-efficacy messages that would increase the participants? motivation to adopt the flood preparedness behavior. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Escano, Ma. Teresa R., |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
