MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01979nam a22002533a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00020483228 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231021110857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231021b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2018 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
G33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gador, Karla Gericka s., |
| Relator term |
author |
| 9 (RLIN) |
23949 |
| 245 #2 - TITLE STATEMENT |
|---|
| Title |
A textual analysis on family in milk product advertisements for children ages three and above / |
| Statement of responsibility, etc. |
Karla Gericka S. Gador; Teody Boylie R. Perez, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
53 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The research looked into the portrayal of family in five different milk product advertisement for children ages three and above and the social and cultural implications of these portrayals in Philippine TV advertising. Using Roland Barthes? narrative codes, the researcher was able to identify the codes used in the five milk product advertisements. Findings showed that advertisements for milk products are mostly grounded on the traditional, conservative image of family and that most families portrayed in the ads are from the middle class. Also, most mothers are stay-at-home, except for one and most fathers are not seen in any part of the ad, except for one. Factors such as, kind of family, gestures, dialogue, and facial expressions were observed in this study. On the five advertisements analyzed in this research, four portrayed a traditional family while one portrayed a non-traditional family. The families were also observed to be practicing Filipino culture, values and belief on family, especially evident in the ads is the Filipino practice of assigning roles to be taken by members of the family. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200, |
| Source of term or code |
BACA, College of Humanities and Social Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perez, Teody Boylie R., |
| Relator term |
adviser |
| 9 (RLIN) |
23484 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
