MARC details
| 000 -LEADER |
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| fixed length control field |
02593nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009309308 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231209182138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231209b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2016 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
N45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nengasca, Patricia Anne Maire M., |
| Relator term |
author |
| 9 (RLIN) |
24367 |
| 245 #2 - TITLE STATEMENT |
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| Title |
A comparative study on the communication strategies and health behaviours on the blood donation programs of Barangay 19-B, Poblacion and Our Mother of Perpetual Help Parish / |
| Statement of responsibility, etc. |
Patricia Anne Marie M. Nengasca, Karen Joyce G. Cayamanda, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City: |
| Name of publisher, distributor, etc. |
College of Humanties and Social Sciences, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
106 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, May 2016 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study on public health communication specially deals with blood donation. It studies two existing blood donation programs in Davao City and their different strategies to create awareness and motivation among their intended audiences. The aim of this study is to determine what communication strategies work in the community-level, do these strategies create awareness regarding the programs and what are the enablers and barriers in the motivation of the audiences to become blood donors. A quantitative-qualitative research design is utilized in this study by devising survey. Results showed that the barangay uses mass communication tools to inform their residents about blood donation while the parish utilizes an interpersonal communication approach as a primary communication strategy. This revealed a high awareness on the communication strategies of the parish than the barangay. Socio-demographics characteristics of the two communities were also considered and in the case of the barangay, sex, and the educational attainment had a significant relationship with their awareness of the communication strategies. Data on the enablers and barriers in the motivation to donate blood were determined and analyzed as one for the barangay and for the parish. Results showed that friends, family, and relatives are the highest enabler to make people donate. The major barriers in becoming a blood donor are a person's overall health status. Community-oriented communication channels should be included in communication strategies to improve blood donation programs in Davao City. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
UndergraduateThesis, |
| Curriculum code |
COMA 200 SPCM |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cayamanda, Karen Joyce G., |
| Relator term |
adviser |
| 9 (RLIN) |
743 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
