MARC details
| 000 -LEADER |
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| fixed length control field |
03025nam a22002653a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009013296 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221005163845.0 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2014 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C36 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Capuras, Shorelyn S., |
| Relator term |
author. |
| 245 #2 - TITLE STATEMENT |
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| Title |
A strategic plan for out-patient services of San Pedro Hospital of Davao City, Inc., 2015-2017 / |
| Statement of responsibility, etc. |
Shorelyn S. Capuras ; Thaddeus R. Acuna, Vlademir A. Shuck, Albert Joseph A. Fedillaga, advisers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City : |
| Name of publisher, distributor, etc. |
School of Management, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
77 leaves |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, March 2014. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Confidential |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
San Pedro Hospital of Davao City, Inc. participates in the promotion, prevention, cure, and rehabilitation of people?s health. Its various services address all the health needs of the community whether primary, secondary or tertiary. This strategic paper focuses on the out-patient operation of San Pedro Hospital which will be implemented for the years 2015 to 2017. The strategy highlights the importance of out-patient services in the overall profitability and liquidity of the company. For a very long time San Pedro Hospital has been enjoying the effects of being one of the oldest and biggest hospitals in the city. Its market share has been significant until two (2) or three (3) years ago when its performance has started to decline. Along with this are its concerns on declining quality of service, insufficient working capital, and absence of marketing activities. To address these problems, this paper adopted two complementary strategies. The first strategy recognizes the great importance of physicians in the demand of health services. The strategy capitalizes on the hospital?s ownership of clinics as its means of developing a stronger relationship with doctors. Partnership with physicians will direct the demand for health services to San Pedro Hospital. This strategy is also expected to address the company?s problem with liquidity by bringing in cash transactions. The second strategy is to develop various marketing strategies to capture additional markets such as corporate account as wells as to regain the lost market share from competition. Marketing activities will support the first strategy and help ensure that referrals from physicians are converted to actual sales. To achieve its objectives, the organization identifies the things that need to be done in the form of Key Results Areas (KRA) as well as the responsible persons or department that will carry out the strategies. Moreover, to measure the effectiveness of the strategies, targets are set to serve as a basis for evaluation. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Strategic Planning |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
Policy and Strategic Planning, |
| Curriculum code |
M241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Acuña, Thaddeus R., |
| Relator term |
adviser. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shuck, Vlademir A., |
| Relator term |
adviser. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fedillaga, Albert Joseph A., |
| Relator term |
adviser. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
