MARC details
| 000 -LEADER |
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| fixed length control field |
02282nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00007858836 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230419144812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230419b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| Transcribing agency |
UP Min |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2015 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
E23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Echevarria, Mon Alberto T., |
| Relator term |
author. |
| 9 (RLIN) |
3476 |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer preference for bitter gourd (Momordica charantia L.) in Davao City, Philippines : |
| Remainder of title |
a conjoint analysis / |
| Statement of responsibility, etc. |
Mon Alberto T. Echevarria ; Nikko L. Laorden, adviser. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
viii, 70 leaves : |
| Other physical details |
illustrations |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis, Undergraduate (BS Agribusiness Economics)--University of Philippines Mindanao |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Bitter gourd has a growing market due to the demands of the growing population and the wide recognition of its health benefits especially for controlling blood sugar levels, an exact address to the present type 2 diabetes epidemic in the Philippines. In the Philippines, the production of bitter gourd has been steadily growing, however, the production trend in Davao City has been declining due to urbanization trends. Concerns about healthfulness and food safety are also increasing and these are perceived to be driving the food system transformation, as evidenced by the City Ordinance promoting and supporting organic agriculture. As such, this paper aimed to identify relevant consumer market-based opportunities by identifying bitter gourd attributes and measuring their relative importance to consumers' purchase decisions through a conjoint analysis. The conjoint analysis revealed that for bitter gourd consumers in Davao City, Method of growing is given 32.44% relative importance Price is given 20.30% Packaging is given 11.06% size is given 19.86% and firmness is given 13.13%. Based on the results, an organic method is desired and may possibly expand the present market for bitter gourd, it may even be a local trademark. Based on these consumers' preference for bitter gourd, specific recommendations were given for the farmers, the retailers, the consumers, and the government and other non-government organisations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Bitter gourd, Vegetables. |
| 9 (RLIN) |
3477 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laorden, Nikko L., |
| Relator term |
adviser. |
| 9 (RLIN) |
1605 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
