Communications pretesting on the effectiveness of printed materials on Family Planning in Davao City / (Record no. 2909)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01786nam a22001453a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007296454 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005161812.0 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2014 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | P35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palma, Flor Niño S. |
| 245 ## - TITLE STATEMENT | |
| Title | Communications pretesting on the effectiveness of printed materials on Family Planning in Davao City / |
| Statement of responsibility, etc. | Flor Niño S. Palma |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 104 leaves |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted in three barangays in Davao City namely; Catalunan Pequeño, Cabantian, and Bago Oshiro. There were a total of 120 respondents who participated in the assessment of the printed materials on family planning. The main objective of this study is to measure the components of effectiveness namely; comprehension, attractiveness, acceptability, involvement, and inducement to action through communication pretesting. Intended audiences differ the way they process information and each audience segment has its own family planning goals and reproductive needs that actually influence how they comprehend, accept, relate, could be attracted, involved and persuaded to various health messages communicated to them. Female audience segment possibly processed persuasive messages in a central route that explains why they were motivated to comprehend and accepted the health information. On the contrary, male audience segment likely processed information in a peripheral route that probably resulted to low mental effort in message elaboration, low acceptability, involvement, and inducement rates after evaluating the content of the IEC material. However, psychological and socio-cultural factors also influenced the way they respond to the health information. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media Arts |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | CHSS-T-gd5799 | LG993.5 2014 C54 P35 | 3UPML00024828 | 2022-10-05 | 2022-10-05 | Thesis |