A textual analysis of MTV exit's Davao roadshow advocacy videos / (Record no. 2905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02414nam a22001453a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007296450 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005161812.0 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2014 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | F84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fuentes, Sarah Jane G. |
| 245 #2 - TITLE STATEMENT | |
| Title | A textual analysis of MTV exit's Davao roadshow advocacy videos / |
| Statement of responsibility, etc. | Sarah Jane G. Fuentes |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 90 leaves |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A textual analysis of MTV exit?s Davao Roadshow advocacy videos is an analysis discussing the narrative components of the story (setup, compilation, and resolution) as used in the videos of MTV Exit?s campaign to encourage, portray and convey the issues of human trafficking. The study looks at the three main videos namely, intersection, an animated short film created in 2009; Traffic a documentary hosted by Christian Bautista (2008); and enslaved a documentary hosted by Dingdong Dantes (2011). In analyzing the content of these advocacy videos, a qualitative textual analysis specifically on Narrative and Semiotic Theories was employed. The analysis includes the discussion of the narrative elements and the narrative codes: proairetic code (ACT); hermeneutic code (HER); symbolic code (SYM); semantic code (SEM); and cultural code (REF) as used by the filmmakers in portraying the messages in the videos. While the data gathering and procedures of this study made use of both the Centre de Liason del?Enseignement et des Medias d?Information (CLEMI) and Michael Rabiger?s proposed methods: Film Aesthetic Questionnaire (FAQ) and Film Analysis Form (FAF). The result of this study shows that the issues of human trafficking was well depicted in the three advocacy videos of MTV exit, all showing the same message- the trafficking chain. The used of the narrative codes by the filmmaker were evident in portraying the message in each scenes and sequences of the story component (especially the ACT, HER, and SEM). The result also revealed that the three are common topics that emerge in the videos especially in the two documentaries such as the introduction of human trafficking and exploitation; the trafficking chain; the characters and their agendas; the tactics of the traffickers; debt bondage; reasons for widespread trafficking; the rehabilitation; recovery of the victims; and the persuasive message provided towards the end. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media Arts |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | CHSS-T-gd5791 | LG993.5 2014 C54 F84 | 3UPML00024820 | 2022-10-05 | 2022-10-05 | Thesis |