Branding the University of the Philippines Mindanao College of Science and Mathematics' marang wine / (Record no. 2900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01605nam a22001453a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007296445 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005161811.0 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2014 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A89 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aswe, Darlene Jennifer S. |
| 245 ## - TITLE STATEMENT | |
| Title | Branding the University of the Philippines Mindanao College of Science and Mathematics' marang wine / |
| Statement of responsibility, etc. | Darlene Jennifer S. Aswe |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 81 leaves |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study explores branding Marang Wine, a research output from the University of the Philippines Mindanao?s College of Science and Mathematics, with the purpose of exhibiting Marang wine to its intended market. The study was divided into three parts: Branding Elements showing the features and attributes of the wine that attracts its target market, Branding statement that defines what the brand can offer, and Package studies discussing the attempts in designing the wine package. Key informant interview with the researcher and one-shot survey with 20 respondents were done in creating a brand identity, brand image, and branding statement. A market segmentation was done in deciding the target market of the brand. The target market of the Marang wine is the young professionals that spend on outside the basic needs commodities. The proposed environment friendly and more modern design showing its characteristics and brand statement was also based on a comparative analysis of several package designs of different lambanog wines and three internationally marketed wine products. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media Arts |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | CHSS-T-gd5780 | LG993.5 2014 C54 A89 | 3UPML00024813 | 2022-10-05 | 2022-10-05 | Thesis |