Discover Norte san Samar : (Record no. 2898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02054nam a22001453a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007296443 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005161811.0 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2014 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A42 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Almasco, Alexis Gene W. |
| 245 ## - TITLE STATEMENT | |
| Title | Discover Norte san Samar : |
| Remainder of title | destination branding on Northern Samar / |
| Statement of responsibility, etc. | Alexis Gene W. Almasco |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 101 leaves |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Northern Samar being a province of natural wonder has a lot to offer to tourists. In addition, its people, culture and tradition are also part of the attraction. Despite of its tourism potentials, Northern Samar is labeled as one of the unsafe places in Visayas because of the perception and news releases regarding the existence of New People?s Army(NPA) within the area. To address this negative perception, it is important to highlight the positive image of Northern Samar. Therefore, Destination Branding is an important concept in this study. Destination Branding is the marketing of tourist destination with its objective to promote and sell the attributes of the destination. This study focused on the effective branding of Northern Samar based on its current image that might require to be established, reinforced, or altered. Destination Branding was used to create positive identity about the province. The role of the Public Relation was also applied in the study to serve as guiding element in creating the positive image for Northern Samar. This study undergone branding strategy and used two different branding models. Moreover, the cognitive, affective and unique image was used which affects the overall image of the destination. A brand for Northern Samar was developed and analyzed which comprised important factors: the Brand Identity, Brand Personality, and Brand Statement. As a result, brand statement and slogan for Northern Samar was crafted, which contains all the data from the development and analysis of the branding strategy of Northern Samar. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media Arts |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | CHSS-T-gd5777 | LG993.5 2014 C54 A42 | 3UPML00024626 | 2022-10-05 | 2022-10-05 | Thesis |