Sugpoa ang TB: (Record no. 2896)

MARC details
000 -LEADER
fixed length control field 02125nam a22001453a 4500
001 - CONTROL NUMBER
control field UPMIN-00007296441
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221005161811.0
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.5 2013 C54
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) G84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guevarra, Aloha Charmaine D.
245 ## - TITLE STATEMENT
Title Sugpoa ang TB:
Remainder of title information dissemination regarding tuberculosis through a radio production /
Statement of responsibility, etc. Aloha Charmaine D. Guevarra
300 ## - PHYSICAL DESCRIPTION
Extent 85 leaves
520 ## - SUMMARY, ETC.
Summary, etc. This study focuses on disseminating information regarding Tuberculosis through a series of radio PSAs. This study was conducted to supplement the existing materials of the Center for health Development davao Region in disseminating information and effectively change the attitude of the target audience specifically the people residing in the urban poor areas in Davao City. Information related materials were gathered from Center for Health Development Davao Region. The researcher interviewed the TB Control Program Manager as an initial research for this study. Statistics and other data are gathered from the websites of Davao City Health Office and Department of Health per advise of the Program Manager. Results of the study show that, it is important to determine the appropriate medium and approach to effectively disseminate the information to the audience. Thus, the researcher came up with a series if interrelated PSAs to give the listeners more chances to grasp the information within the production. A Slice-of-life format was used to make the production more believable and project real-life situations which can be easily understood by the listeners. The Story arc was used to show changes from the character that may effect change from the audience. Radio was used as a medium because it is the most accessible channel for the audience and it is able to reach bigger and wider scope of diverse listeners. In disseminating information, it is important to identify the specific information that needs to be conveyed to the audience and determine the approach to reach one?s audience effectively.
502 ## - DISSERTATION NOTE
Dissertation note Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication Arts
General subdivision Media Arts
Holdings
Withdrawn status Lost status Damaged status Status Collection Home library Current library Date acquired Accession Number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          University Library University Library 2022-10-05 CHSS-T-gd5775   LG993.5 2013 C54 G84 3UPML00024623 2022-10-05 2022-10-05 Thesis
 
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