Ms. Inday Telebasyang : (Record no. 2827)
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| fixed length control field | 02277nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006615641 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240207170216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240207b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2013 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C54 S6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | So, Carmi Denise C. |
| Relator term | author |
| 9 (RLIN) | 24925 |
| 245 ## - TITLE STATEMENT | |
| Title | Ms. Inday Telebasyang : |
| Remainder of title | a cross-sectional study of the portrayal of women in contemporary Philippine television commercial / |
| Statement of responsibility, etc. | Carmi Denise C. So |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 58 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao, 2013 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Television commercials being influential parts of television viewing have portrayed women in various ways. These portrayals often contain inaccurate messages that affect the formation of women's self concept. Despite the social changes in the status and roles of women over time, female stereotyping in television commercials persists. This study aims to analyze the content of Philippine television commercials, to determine whether there is a change in the representation of women and to identify these changes. Cross-sectional method was used in this study. It adapted McArthur and Resko's coding scheme to examine the visual rhetoric/semiotic content of Philippine television commercials. Results revealed that from the 8,044 commercials gathered in the period of one month, 40% are from the food and beverage products type while electronic and electric appliances have the least. Results show that women (55%) appear as a primary endorsers of products in Philippine television commercials compared to men (45%). However, it is worth noting that among different product types, women only outnumber men on home products (60% and 40%, respectively) and personal hygiene items (83% and 17%, respectively). The results further revealed that gender stereotyping on Philippine television commercials still persists and that these changes are slow and inconsistent. This creates a challenge for advertisers and commercial producers to create more responsible advertising through non-gender biased commercials and for audiences to be critical in viewing these television commercials. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - MEDA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2016-03-18 | donation | UAR-T-gd2301 | LG993.5 2013 C54 S6 | 3UPML00033084 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2013-06-06 | donation | CHSS-T-gd5568 | LG993.5 2013 C54 S6 | 3UPML00024550 | 2022-10-05 | 2022-10-05 | Thesis |