The image of Davao Crocodile Park based on the content of their public relations tools / (Record no. 2756)
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| 000 -LEADER | |
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| fixed length control field | 03572nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006053320 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240110172626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240110b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2011 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C54 R35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rañises, Dolly Jane J. |
| Relator term | author |
| 9 (RLIN) | 24697 |
| 245 #4 - TITLE STATEMENT | |
| Title | The image of Davao Crocodile Park based on the content of their public relations tools / |
| Statement of responsibility, etc. | Dolly Jane J. Rañises |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 82 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The study was conducted in order to assess and to evaluate the contents of Davao Crocodile Park's public relation tools. The primary focus of the study was the image that has been revealed and reflected by the contents of the most exposed public relation tools. This study was able to gather information about the image that Davao Crocodile Park desires to project through an interview with the Marketing Manager and Operations Manager. A survey was also done to Davaoenos who have visited the park. These Davaoenos were under the age bracket of thirty to fifty years old or the middle adulthood. They were considered as the receivers and users of the media produced by Davao Crocodile Park. The survey revealed the most exposed public relations tools, their needs when visiting the park and the messages that Davao Crocodile Park delivers through the shows. It also disclosed the most informative, effective and convenient public relations tools. The study analyzed the content of the PR tools that revealed and reflected the image of Davao Crocodile Park as being an advocate of wildlife conservation, educator and environment friendly institution. This images were evident in the content of newspaper articles, website, and TV shows where Davao Crocodile Park appeared. The interrelatedness of the variables of the study constituted to what uses and gratifications theory suggests. The source of the media which was the Davao Crocodile Park, the public relation tools they produced and the Davaoenos were all parts that make the communication process as a whole. Consequently, Davaoenos made intelligent choices as to what tools best gratify their needs. The result also revealed that there was coherence with the image that Davao Crocodile Park desired to project. The contents of the newspaper articles and advertisements, website and TV commercials and shows were geared towards brining out the image that Davaoenos clearly comprehend. The content analysis of Davao Crocodile Park's PR toll was aimed to improve the public relations of the park and continually strengthen their rapport to Davaoenos. The analysis determined the existing need to extend the efforts of the park in terms of communicating to the public. It also gave attention to identifying the less exposed forms of communication. In this way, they can develop the contents of these tools so that users are able to appreciate its existence. Moreover, it is known that there is an evitable changing needs every time users receive the media. It is important to note these growing changes because this can be the basis of the media's content. The content must not only address to the message that the organization desires to deliver but it must gratify the needs of the users as well. Thus, a regular content analysis of the PR tools is important as it monitors whether the message and the image are clearly delivered to the users. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - SPCM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2014-04-24 | donation | UAR-T-gd2036 | LG993.5 2011 C54 R35 | 3UPML00033529 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2014-04-24 | donation | UAR-T-gd2037 | LG993.5 2011 C54 R35 | 3UPML00033528 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2012-06-01 | donation | CHSS-T-gd5233 | LG993.5 2011 C54 R35 | 3UPML00024222 | 2022-10-05 | 2022-10-05 | Thesis |