A marketing margin analysis of durian from Davao City : (Record no. 2645)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03508nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00002619631 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240927113746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040127s2009 dap eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | UPMin |
| Modifying agency | upmin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG 993.5 2009 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C32 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cabrera, Maria Monica Beatriz M., |
| Relator term | author. |
| 9 (RLIN) | 26377 |
| 245 10 - TITLE STATEMENT | |
| Title | A marketing margin analysis of durian from Davao City : |
| Remainder of title | price transmission and net margins / |
| Statement of responsibility, etc. | Maria Monica Beatriz M. Cabrera ; Sylvia B. Concepcion, adviser. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 125 leaves : |
| Other physical details | illustrations |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BS Agribusiness Economics) -- University of the Philippines, Mindanao |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In Region XI, the constant increase of supply of durian barely increased the per capita consumption in the country. If the increase in supply is not accompanied by an adequate increase in demand or consumption, the key players in the durian industry especially the farmers will be in a disadvantage position since they will be receiving lower farmgate prices. The increasing supply in 1990- 2007 reflected a decreasing farmgate prices. The retail prices of durian have been unstable during this period. In efficient markets, price changes in a particular marketing node should be reflected on the next marketing node. This implies that farmgate prices and retail prices should move along together. The durian industry in the region may have problems on its production and marketing systems. This study examines the performance of the durian supply chain and its efficiency through marketing margin analysis by determining cost structure and profitability of the durian supply chain, examining the actual marketing margins received by every key player in the durian supply chain, identifying the effects of the responsiveness of prices in the industry through price transmission elasticity; and identifying problems faced by the durian supply chain. To examine the problem on uneven price distribution along each marketing node in the chain, net margins and price transmission analysis were used. The value chain analysis depicts the general value chain of durian in Calinan, Davao City which showed how the process of marketing durian operates and that most of them are already doing their own means of distributing durian not only locally but also nationally, specifically in Metro Manila. There are emerging links to retail in supermarket which were not present in the marketing of durian over the past few years. The specific value chain analysis and the net margin case studies identified that retailers (downstream level) profit more than the farmers (upstream level) which leaves the latter at a disadvantage. Moreover, based on the net margin analysis, the best chain would be to market the produce to Metro Manila or other parts of the country since it will gain more net margins but the costs incurred will be higher. Therefore, cooperation among growers must be done to have fair distribution of costs and increase the profits of the growers. Futhermore, price transmission analysis conducted in both Region XI and Davao City, showed perfect transmission of prices in the wholesale to retail chains. However, the marketing costs are also inefficiently transmitted in the chains. The findings suggest that price increase in the retail market is not being passed down to durian farmers. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Concepcion, Sylvia B., |
| Relator term | adviser. |
| 9 (RLIN) | 569 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | School of Management | University Library | Archives and Records | 2022-10-05 | UAR-T-gd1298 | LG993.5 2009 A3 C32 | 3UPML00032816 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | School of Management | University Library | Archives and Records | 2022-10-05 | UAR-T-gd1299 | LG993.5 2009 A3 C32 | 3UPML00032815 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | School of Management | University Library | Theses | 2022-10-05 | SOM-T-gd2751 | LG993.5 2009 A3 C32 | 3UPML00018837 | 2022-10-05 | 2022-10-05 | Thesis |