The image of One Network Bank as projected in its annual reports for the year 2004 and 2005 / (Record no. 2635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02902nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00001790848 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240223111528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240223b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | UPMin |
| Modifying agency | upmin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2008 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C54 W65 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wong, Honey Jane A. |
| Relator term | author |
| 9 (RLIN) | 25169 |
| 245 00 - TITLE STATEMENT | |
| Title | The image of One Network Bank as projected in its annual reports for the year 2004 and 2005 / |
| Statement of responsibility, etc. | Honey Jane A. Wong |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 115 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao, 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted in line with the exploring and understanding the annual report as an important public relations tool in building the image of One Network Bank (ONB) towards its publics. This study aimed to analyze the annual reports of ONB for the 2004 and 2005 and determine the image of the bank for each corresponding year. Guided by the agenda-setting theory, the study employed the five categories for the content of the annual report in identifying the issues raised by the language and visual content of this PR document. In the discussion of the issues, the researcher analyzed the language and visual of the documents as to how these two elements reinforced the prevailing theme of the report. From this analysis, the study inferred the image of ONB for the year 2004 and 2005. After the issues were identified from the content of the document, it was found out that the theme Reaching greater heights to serve rural Mindanao in the 2004 annual report was reinforced by the issues that suggested developing rural Mindanao as the major thrust of ONB's operations and future plan, the banks' lording over the industry as its strength, and the consolidation of its component banks as the factor to the bank's performance for the whole year. While in the 2005 annual report, the theme ONB's growth, Mindanao's development was reinforced by the issues that suggested Mindanao and its development as the company's enduring major thrust, the bank's leadership in the industry and its constant strength, lower income as its weakness points, its philosophy "pera ng Mindanao, para sa Mindanao", as the major factor to company performance, and its line of investments as the bank's way of concretizing its future plan. Therefore, it was concluded that the 2004 annual report projected an image of One Network Bank as the leading rural bank in Mindanao, which focuses on Mindanao and its development. It was further concluded that in the first two years of operation as a consolidated unit, ONB was mainly projected as the leading rural bank that is mainly committed to serving and benefiting Mindanao since it is a financial institution that is, itself, created in Mindanao. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2009-01-12 | donation | UAR-T-gd1160 | LG993.5 2008 C54 W65 | 3UPML00032351 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2009-01-12 | donation | UAR-T-gd1161 | LG993.5 2008 C54 W65 | 3UPML00032352 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2008-11-19 | donation | CHSS-T-gd4822 | LG993.5 2008 C54 W65 | 3UPML00023277 | 2022-10-05 | 2022-10-05 | Thesis |