Factors affecting audience share of ABS-CBN'S WOWOWEE and GMA'S EAT BULAGA in Barangay Mintal, Davao City / (Record no. 2620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01925nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00001790833 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230715160421.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230715b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | UPMin |
| Modifying agency | upmin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2008 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A27 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abrio, Doyle Felix T. |
| Relator term | author |
| 9 (RLIN) | 23170 |
| 245 00 - TITLE STATEMENT | |
| Title | Factors affecting audience share of ABS-CBN'S WOWOWEE and GMA'S EAT BULAGA in Barangay Mintal, Davao City / |
| Statement of responsibility, etc. | Doyle Felix T. Abrio |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 39 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Noontime shows are among the to top-rated shows in the Philippines. However, there is a disparity in the results of audience surveys from Mega manila and Davao City. Wowowee has higher ratings than eat bulaga in Davao City in contrast to what Mega Manila results show. This study aimed to see whether the factors that affect audience choice that McQuail presented in his integrated model of the process of media choice leads to the preference of one show over another. This study also liked to know whether media issues affect Davao City audiences' TV viewing habits and preferences. The results of this survey showed the factors provided by McQuail affects media choice. These factors were media availability, publicity, timing, presentation and issues. It is also found out that the media issues didn't significantly changed the audiences' TV viewing habits and preferences. It also found out that watching show from one network for a long time leads to preference to the same network. This recommends that the producers of noon time shows should provide shows that meet the needs of the viewers provided by this study. It also recommends further studies upon this matter at other places in Davao City. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2008-11-19 | donation | CHSS-T-gd4807 | LG993.5 2008 C54 A27 | 3UPML00023262 | 2022-10-05 | 2022-10-05 | Thesis | |||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2009-01-12 | donation | UAR-T-gd1130 | LG993.5 2008 C54 A27 | 3UPML00032335 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2009-01-12 | donation | UAR-T-gd1131 | LG993.5 2008 C54 A27 | 3UPML00032336 | 2022-10-05 | 2 | 2022-10-05 | Thesis |