Towards the mainstream : (Record no. 2427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02227nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00004750840 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231012184724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231012b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2010 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | F56 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Flores, Fritz E. |
| Relator term | author |
| 9 (RLIN) | 23896 |
| 245 #3 - TITLE STATEMENT | |
| Title | Towards the mainstream : |
| Remainder of title | a case study on the budots dance craze / |
| Statement of responsibility, etc. | Fritz E. Flores |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 57 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | A novel media studies research focused on Davaoeño pop culture, ?Towards the mainstream: A Case study on the Budots Dance Craze? explores and analyzes Budots, a local dancing style that gained immense mainstream popularity. On a wider scope, this research study also analyzes the extent of mass media's inlfuence in the formation of certain perceptions on concepts that exist in our society. For the data gathering process, the researcher conducted an exploratory study (which involved interviews and documentations) on urban depressed areas such as barangays Matina Aplaya and Leon Garcia in order to establish the ?image? of Budots (given that it was in these places where the dance really originated). The researcher also conducted visits and interviews with the staff and disc jockeys of ABS-CBN Davao. George Gerbner's Cultivation Theory was used as a framework in interpreting and analyzing the data acquired. The data acquired shows that mass media were able to perform the three B's of Gerbner's Cultivation Theory, in the context of mainstreaming Budots. First, it was able to ?blur? certain stereotypes, create a mainstreamed reality and ?blend? it to the realities of the audience and ?bend? this mainstreamed reality towards their advantage. Thus, it can be said that mass media's power in mediating the formation of the human's perception about certain phenomena and the society as a whole is very immense. It can be used as a tool to influence (or at some point manipulate) how humans understand and grasp certain concepts existing in our society. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1637 | LG993.5 2010 C54 F56 | 3UPML00033278 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2010-07-22 | donation | CHSS-T-gd5000 | LG993.5 2010 C54 F56 | 3UPML00023863 | 2022-10-05 | 2022-10-05 | Thesis | ||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1635 | LG993.5 2010 C54 F56 | 3UPML00033270 | 2023-10-12 | 1 | 2023-10-12 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-IT-T-gd1636 | LG993.5 2010 C54 F56 | 2023-10-12 | 1 | 2023-10-12 | Thesis | |||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-IT-gd1638 | LG993.5 2010 C54 F56 | 2023-10-12 | 2 | 2023-10-12 | Thesis |