An evaluative study on the news releases of Mindanao Economic Development Council from February to March 2009 / (Record no. 2423)
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| fixed length control field | 01719nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00004750836 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230923173952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230923b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2010 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C37 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Castro, Karen Kae M. |
| Relator term | author |
| 9 (RLIN) | 23615 |
| 245 #3 - TITLE STATEMENT | |
| Title | An evaluative study on the news releases of Mindanao Economic Development Council from February to March 2009 / |
| Statement of responsibility, etc. | Karen Kae M. Castro |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 77 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In public relations process, evaluation is presented last but it is not the final step. Rather, it is the beginning of a new public relation process. The study aims to evaluate the news releases of Mindanao Development Council (MEDCo) from February to March 2009. The researcher did a content analysis on the 47 news releases using Gunning Fog Index for the readability test and framing to identify the frame and framing mechanisms used. The results were then compared to the expectations from the 3 writers of the three major local newspapers in Davao City. The results of study show that (1) news releases of MEDCo are difficult to read and demands more attention from readers for comprehension; (2) the themes and frames are consistent with the nature and the objective of MEDCo and OCMA; (3) OCMA's generation of media support activities such as exhibits, media coverage/mobilization, quiz shows is the most satisfied objective thus making it the most effective public relations strategy. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2010-07-22 | donation | CHSS-T-gd4996 | LG993.5 2010 C54 C37 | 3UPML00023859 | 2022-10-05 | 2022-10-05 | Thesis | |||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1627 | LG993.5 2010 C54 C37 | 3UPML00033152 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1628 | LG993.5 2010 C54 C37 | 3UPML00033284 | 2022-10-05 | 2 | 2022-10-05 | Thesis |