The construction of meaning in Davao City anti-smoking billboards : (Record no. 2305)
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| fixed length control field | 01765nam a22002173a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00003566857 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230729142435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230729b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2009 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A53 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Apit, Krupska Lenina M. |
| Relator term | author |
| 9 (RLIN) | 23238 |
| 245 #4 - TITLE STATEMENT | |
| Title | The construction of meaning in Davao City anti-smoking billboards : |
| Remainder of title | a semiotic study / |
| Statement of responsibility, etc. | Krupska Lenina M. Apit |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 84 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In November 2002, the Davao City Council passed the Comprehensive Anti-smoking Ordinance No. 043-02. In less than five years, the law has already had some noteworthy accomplishments: the arrest of 5,265 violators, the support and cooperation of 64,000 business establishments, and the removal of all tobacco billboards and signs in the city leaving behind the no-longer-rivaled anti-smoking billboards and signs of the campaign (?WHO Eyes Davao?, 2007). In the mid 2007, at the height of WHO's call to ban smoking, the campaign especially the billboards, gained media attention, support and participation due to the above-cited achievements of the campaign in the city. Interested by the anti-smoking billboards' s accomplishments in getting the attention of a lot of people and sectors, this study used Barthes' Visual Semiotics to analyze the visual make up of billboards and identify the meanings of the text messages and graphics, in addition to the values that the billboards promote in order to challenge the ?sophisticated? lifestyle being sold by their rival, the tobacco billboards. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
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| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2009-10-06 | donation | CHSS-T-gd4860 | LG993.5 2009 C54 A53 | 3UPML00023481 | 2022-10-05 | 2022-10-05 | Thesis | |||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2009-10-06 | donation | UAR-T-gd1313 | LG993.5 2009 C54 A53 | 3UPML00033225 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2009-10-06 | donation | UAR-T-gd1314 | LG993.5 2009 C54 A53 | 3UPML00033230 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1601 | LG993.5 2009 C54 A53 | 3UPML00033145 | 2022-10-05 | 3 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1602 | LG993.5 2009 C54 A53 | 3UPML00033146 | 2022-10-05 | 4 | 2022-10-05 | Thesis |