MARC details
| 000 -LEADER |
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| fixed length control field |
02520nam a22002773a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00027394826 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230620101212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230512b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UPMin |
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2017 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
O57 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Orbeta, Marvin Louie, |
| Relator term |
author |
| 9 (RLIN) |
5223 |
| 245 ## - TITLE STATEMENT |
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| Title |
Examining the preferred attributes for online fresh food market in Davao City : |
| Remainder of title |
a conjoint analysis / |
| Statement of responsibility, etc. |
Marvin Louie Orbeta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
62 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, May 2017 |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
The study entitled examining the preferred attributes for online fresh food market in Davao City: a conjoint analyst provided insight on consumer preference toward fresh food services used by online grocery. Fresh food items include meat, seafood, poultry, fruits, vegetables, and dairy. These food items are the driver of sales in food retailing all over the world. Respondents of this study were online shoppers for both non-food, food, and fresh food items. The researcher defined a preference model using conjoint analysis to determine the relative importance of fresh food service attributes and the combination of attribute levels that potential shoppers would prefer the most. Results of the conjoint analysis showed online payment service to be the most important fresh food service attribute for the respondents. This was followed by delivery time, delivery charge, online tracking tool, fresh food categories, and mobile services attributes, respectively. The cash on delivery payment was the attribute level that got highest utility score among all services attributes. It is a preference by Filipino e-consumers due to the lack of mobile banking infrastructure in the country. Based on the result of the study, it is recommended that a larger sample sized be employed to get more accurate and more useful results. Future online fresh food retailers would be able to convince more consumers to try fresh food when they use cash on delivery payment system, deliver within one hour, offer free delivery, use an online tracking tool feature, categorize fresh foods into specialized ?organic, natural safe? categories and create a mobile app for consumers to use. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
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| Relator term |
adviser |
| 9 (RLIN) |
1605 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Undergraduate Thesis, |
| Curriculum code |
ABE 200b |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Laorden, Nikko L. |
| Relator term |
adviser |
| 9 (RLIN) |
1605 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
