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The bibliography of marketing research methods /

Dickinson, John R.

The bibliography of marketing research methods / John R. Dickinson. - Lexington, Mass. : Lexington Books, c1986. - xxxi, 788 p. ; 24 cm.

Includes indexes.

ISBN: 0669123730 (alk. paper)

Subjects--Topical Terms:
Marketing research--Bibliography.

LC Class. No.: Z7164.M18 HF5415.2 / D52 1986

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