Buy this book : studies in advertising and consumption /
Buy this book : studies in advertising and consumption /
edited by Mica Nava ... [et al.].
- London ; New York : Routledge, 1997.
- xii, 355 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0415141311 041514132X (pbk.)
Advertising--Social aspects.
Consumer behavior.
Consumption (Economics)--Social aspects.
HF5821 / .B89 1997
659.1.042
Includes bibliographical references and index.
0415141311 041514132X (pbk.)
Advertising--Social aspects.
Consumer behavior.
Consumption (Economics)--Social aspects.
HF5821 / .B89 1997
659.1.042