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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xviii, 122 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0130263125 (hardcover)

LCCN: 00027875

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2001

Dewey Class. No.: 658.8

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