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Guerrilla advertising : cost-effective techniques for small-business success /

Levinson, Jay Conrad.

Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. - Boston : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.

ISBN: 0395687187

Subjects--Topical Terms:
Advertising--Cost effectiveness.
Small business--Management.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5823 / .L52 1994

Dewey Class. No.: 659.1

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