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The management and marketing of services /

Mudie, Peter.

The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .

Includes bibliographical references and index.

ISBN: 0750607890

Subjects--Topical Terms:
Service industries--Management.
Service industries--Marketing.

Index Terms--Curriculum Objective:
Marketing Management --M211,

LC Class. No.: HD9980.5 / .M83 1993

Dewey Class. No.: 658

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