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The new maximarketing /

Rapp, Stan.

The new maximarketing / Stan Rapp, Thomas L. Collins. - New York : McGraw-Hill, c1996. - xx, 330 p. : ill. ; 24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 007052033X (alk. paper)

LCCN: 95037007

Subjects--Topical Terms:
Marketing.
Advertising.
Sales promotion.

LC Class. No.: HF5415 / .R3255 1996

Dewey Class. No.: 658.8

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