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Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - 4th ed. / with a foreword by Edward L. Bernays. - New York : HarperCollins College Publishers, c1995. - xxvi, 696 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references (p. 657-679) and index.

ISBN: 0673993094

Subjects--Topical Terms:
Public relations.
Public relations--United States.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HM263 / .W49 1995

Dewey Class. No.: 659.2

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