Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, NJ : Prentice Hall, 1988. - p. cm.
Includes bibliographical references and index.
0135561507
87019301
Marketing--Management.
HF5415.13 / .K64 1988
658.8
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, NJ : Prentice Hall, 1988. - p. cm.
Includes bibliographical references and index.
0135561507
87019301
Marketing--Management.
HF5415.13 / .K64 1988
658.8