Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, NJ : Prentice Hall, 1988. - p. cm.

Includes bibliographical references and index.

0135561507

87019301


Marketing--Management.

HF5415.13 / .K64 1988

658.8
 
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