Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 7th ed. - Englewood, Cliffs, NJ : Prentice-Hall , c1991 - 361 p. : ; 27 cm.
0135525144
Marketing.
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 7th ed. - Englewood, Cliffs, NJ : Prentice-Hall , c1991 - 361 p. : ; 27 cm.
0135525144
Marketing.