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The supermarketers : marketing for success, rules of the master marketers, the naked marketplace /

Heller, Robert, 1932-

The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. - 1st ed. - New York : Dutton, c1987. - xiii, 384 p. ; 24 cm.

"A Truman Talley book." Includes index.

Bibliography: p. 363-365.

ISBN: 0525245200

LCCN: 86023977

Subjects--Topical Terms:
Marketing--Case studies.
Success in business--Case studies.

LC Class. No.: HF5415 / .H374 1987

Dewey Class. No.: 658.8

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