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Marketing essentials /

Farese, Lois Schneider. .

Marketing essentials / Lois Schneider, Grady Kimbrell, Carl A. Woloszyk. - New Yor, N.Y. : Glencoe/McGraw-Hill Glencoe, c1997. - xx, 620 p. : ill. [col.] ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0135572320 : $24.95

LCCN: 83019235

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .F37

Dewey Class. No.: 658.8

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